Rating: More about mobile surfers than African subscribers
It seems that reports which first surfaced in Le Figaro that France
Telecom is looking to acquire TeliaSonera are true. What other
observers may have got wrong is the motivation behind the move.
Some suggest it is TeliaSonera's interests in emerging markets. I think it has more to do with Google.
TeliaSonera
is one of the most innovative operators there is. Which is hardly much
of a co-incidence given that the operator covers Nokia's home market in
Finland and Ericsson's home market in Sweden. European mobile operators
are well aware that the next battleground will take place over the
mobile Internet. They don't want to risk a re-run of the fiasco that
was WAP.
So where is the main competition going to come from? Easy – the
infamous web 2.0 players and Google in particular. Hence I'd argue that
a tie up with TeliaSonera wouldn't only just make France Telecom
Europe's third largest operator ahead of Deutsche Telekom. It would
also acquire the skills and the clout to stand up to Web 2.0 companies.
And I'm cheating here because Gervais Pellissier, CFO with France Telecom actually confirmed my suspicions. He told the FT
that, "To compete with actors such as Google, it is better to have many
subscribers in countries that use the internet than simply have lots of
subscribers in Africa or other developing markets, which are not yet in
that business."
That makes sense because it's easier to provide mobile internet
services if you already have subscribers who showing willingness to
consume such services.
As M:Metrics pointed out the other day, the biggest consumers of mobile
media at the moment are in the USA. However, those fondest of using the
mobile Net at present are also Apple iPhone users. It's no
co-incidence, therefore, that France Telecom through Orange just so
happens to have concluded the exclusive deal with Apple for the iPhone
in France.
Gaining experience from the advanced Nordic markets would certainly
help France Telecom. Which probably explains why the rumours are that
the company might try for Telenor if its plans for TeliaSonera are
thwarted. Emerging markets – No. Mobile internet experience – Yes.