You probably new the answer anyway, but M:Metrics has actually measured it. Yes, the mobile statistics specialist can definite say that the chief target for mobile advertising should be young men aged between 18 and 34.
Continue reading "M:Metrics confirms 18-34 males as target for mobile media" »
Everyone repeats the industry mantra that advertisers in the mobile space simply can't get useful statistics on how their ads are performing. So Bango has decided to do something about this with its newly launched Analytics service.
Bango's Anil Malhotra claims that the
standard web methodology for gathering data – by using browser
cookies, simply doesn't translate into the mobile web space.
What
Bango Analytics can do is provide a very high level of detail about
cellular subscribers who are accessing mobile web pages. Not only
does this go down as far as make and model of handset but which
network they are connecting via. It can even tell if somebody is on
Orange France or Orange UK.
Right at the start of the Festive Season,
O2's incoming CEO for Europe – Matthew Key – decided it would be a jolly good idea to pass on some very interesting
statistics to the FT. Considering the significant picture they painted of data
usage by O2's customerbase, you'll forgive me for revisiting them here.
Key revealed that an impressive 60 per cent of the iPhone users O2 has acquired
were sending and receiving more than 25 MB of data per month. By comparison less
than1.8 per cent of O2's other contract customers did the same.
If you ever wanted evidence of the iPhone's
ability to provide easy web surfing and easy access to email, well, here it is.
