Tonethephone

Bellwether figures cast little light on mobile sector

Having just read through the IPA (the Institute of Practitioners in Advertising) Bellwether report which it produces with NTC Economics, I'm sad to say that it doesn't cast much light on how advertising spend is going in the mobile sector.

Mission impossible: watch the racing live on a handset

One of the UK's major sporting and social events is the Grand National horse race which takes place today [5th April] in Aintree. So I set myself the task of trying to discover if I could watch the race live on a mobile phone. In theory it should have been possible. In practice, it wasn't. But I did upgrade my N95 in the process.